The MLS™ recognizes the importance of protecting your privacy. The following will provide you with a more specific understanding of what procedures The MLS™ employs to ensure that your privacy is respected at all times while visiting our site.

Your personal information is defined as any information that is personally identifiable such as your name, address, email address, or phone number that is not otherwise publicly available.

This policy does not apply to any company listed or participating in any of The MLS™ services that The MLS™ itself does not own or control.

How We Use Your Personal Information

The MLS™ Yellow Pages will collect personal information from you when you register to advertise for the Service. At the time of registration we will require information such as your name, address, email address, phone numbers and zip code to fulfill your order or request for Service.

We may also use this information for the following:

To inform you about The MLS™ Yellow Pages related products and or The MLS™ products and services of related interest.

To serve members who have questions or problems.

To perform normal business operations including billing, collection and accounting.

How We Collect and Use Your Personal Information

The MLS™ collects personal information when you register with The MLS™ Yellow Pages. When any User creates an account with The MLS™ Yellow Pages, we require name, address, email address, phone number(s), fax number and zip code.

In addition, The MLS™ may use information for general purposes such as:

Customizing advertising and content

Fulfilling requests for products and services

Improving services

Contacting you

Conducting research

Providing anonymous reporting for internal and external clients

How We Share and Disclose Your Personal Information

The MLS™ does not rent, sell or share personal information about you with other people or nonaffiliated companies except under the following circumstances:

You have given The MLS™ Yellow Pages explicit permission to do so.

The MLS™ Yellow Pages needs to share the information to provide a product or service you have requested.

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of The MLS™ Yellow Pages Terms of Use, or as otherwise required by law.

Cookies

Cookies are pieces of information generated by Web servers and stored as text files in the User’s computer, ready for future access. The MLS™ uses cookies to deliver ‘user specific’ web content and keep track of your online order activity. Cookies cannot harm your computer or pass on viruses or private information such as an email address with the User intervention. Cookies contain session identification numbers, which allow our systems to recall previous sessions for authentication efforts and order information from our servers.

The MLS™ Yellow Pages does not link IP Addresses to any personally identifiable information. Cookies simply allow us to customize areas of The MLS™ Yellow Pages content according to your preferences. More importantly, cookies tell us nothing about you personally, unless you have elected to give us additional information about yourself.

Confidentiality and Security

The MLS™ Yellow Pages places extreme importance on protecting you and your information. In order to do their respective jobs, employees with permission will be given limited access to your information.

All sensitive information including credit card details, are encrypted using the most up to date server technology and are never stored in our data base. Your browser should alert you when making secure connections. The MLS™ Yellow Pages has physical, electronic and procedural safeguards that comply with federal regulations to protect personal information about you.

Links to Other Web Sites

The MLS™ Yellow Pages will contain links to other web sites. We are not responsible for the content or privacy policies of other sites.

Changes to this Privacy Policy

The MLS™ Yellow Pages may amend this Privacy Policy from time to time. Any significant changes in the manner in which we use your personal information will be communicated to you via a prominent message on our web site. We invite you to return to this privacy policy as often as you would like to check for any said announcements or changes.

Questions, Suggestions, Concerns

The MLS™ Yellow Pages encourages you to communicate with us. For any questions, suggestions or concerns about your personal information or our Privacy Policy, please contact us at: yellowpages@themls.com